Value for the sponsor
Ample print possibilities on handle, sustainable publicity (frequent reuse during many years). The Cupkeeper is not left behind on festival meadows or in stadiums.
Value for the organizer
More efficient bar handling, more beverage sales, no waste of cardboard beverage carriers and related huge cleanup costs.
Durable use of recyclable plastic (foodgrade polypropylene).
Value for the fan
Must-have gadget of favorite team, festival or artist because of branding. Efficient and convenient. Fun to use. Shorter waiting time during breaks of concerts, matches...
Durable plastic use instead of cardboard waste
Rock Werchter (RW) was a pioneer in Belgium when it banned all cardboard cup holders from its festival meadow. Koen Scholiers (Live Nation Belgium):
Until five years ago we used the cardboard trays of Jupiler. But festivalgoers threw these away. Thousands of cardboard trays had to be cleaned up, separated from other waste and finally recycled. The Cupkeeper has been an excellent alternative: first of all, it is not left behind since fans like the product and the RW branding on it. Secondly, the Cupkeeper speeds up the bar handling of drinks: festivalgoers take six beers in one hand (or even twelve beers in two hands). The Cupkeeper is sold at all bars in RW and the net profit is nice. Finally, fans reuse their Cupkeeper many times for several years.